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The “ass-ivation” Scale – What’s Your Real Motivation?

When we released 7 Weeks to Getting Ripped, I was positive that Jason and I had developed the ultimate workout that anyone could use for all-around perfect fitness, this pinnacle of fitness that could be achieved through bodyweight workouts; strength, agility, speed, and endurance. Over a year of experience, hundreds of thousands of hits to the Ripped program online and thousands of emails, tweets, facebook posts and face-to-face conversations later I realized that while we had created a program that has dramatically improved athletic performance and physiques of countless individuals worldwide we didn’t cover a wide enough spectrum of goals; requests were pouring in for recommendations to pack on muscle while using the familiar, repeatable and sound exercises found in Ripped. After months of research and testing, we came to the realization that this new goal was relatively impossible. You see – the goals of Getting Ripped are to deliver strength, speed, agility, weight loss and overall fitness through cross-training yet aren’t a perfect fit for the average athlete that wants to pack on as much lean muscle in as little time as possible.

Ripped was created with the following mindset: If we were to ask trainers all over the globe what their clients hire them for, the answers fall into what we’d like to call our top 3 categories:

  • Get off your ass-ivation: Using a trainer for motivation, supervision, and to provide some accountability to keep the individual on-track for general fitness, health and longevity. “I paid my trainer for 12 sessions, so I need to show up” can be the deciding factor for individuals to continue showing up – whatever it takes, right?
  • Get rid of my ass-ivation: Weight loss and toning – usually for a life event like a wedding, beach vacation, class reunion or new-found single status forcing you to look somewhat presentable to the opposite sex. “Boot Camps” are really popular with this group as they are usually looking for immediate results.
  • Move your ass-ivation: Athletic improvement or sport-specific training for an upcoming season or events. Speed, core strength, endurance, and flexibility are a common focus for most sports that involve getting from point A to point B as rapidly as possible; especially athletic endeavours where you repeat that over and over (soccer, football, baseball, paintball…)

Usually a specific target of putting on ‘X pounds of muscle in X amount of time’ isn’t on the tip of client’s tongues when they are asked what their training goals are, although it appears to be on their minds. Just Google “putting on muscle” and sift through the 69 million results and you’ll realize how important packing on solid, lean muscle is to athletes worldwide.

Now, those top 3 “ass-ivation” goals above aren’t mutually exclusive; you can lose weight, get healthy, improve your athletic ability and develop a fantastic physique all at the same time – heck, that’s what 7 Weeks to Getting Ripped was created for – but when it comes to packing on pounds of muscle, that requires a different approach to workouts, rest and nutrition that almost fly directly in the face of the Ripped protocols; in 7 Weeks to 10 Pounds of Muscle you’ll be working out for shorter periods of time with heavier weights, eating more and resting a lot more to reach your goals of packing on lean, solid muscle.

7 Weeks to 10 Pounds of Muscle: The Complete Day-by-Day Program to Pack on Lean, Healthy Muscle Mass (Available now for pre-order)
Getting fit is tough, but taking off fat while packing on 10 pounds of muscle? That can be the ultimate challenge. And the truth is, getting a full, ripped physique is a lot more than just hitting the gym once in awhile. Putting on and maintaining muscle mass is all about eating right, working out right and putting your body into the best fitness cycle possible. 7 Weeks to 10 Pounds of Muscle shows readers of all fitness levels how a few simple life changes can turn into a dramatic body overhaul. The book serves as nutritional coach, personal trainer, and source of inspiration with day-by-day routines and menus to transform the body on the outside as well as from within. From Brett Stewart & Jason Warner, available through Ulysses Press




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